I'm Yemi.

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I have a habit of asking questions that don't have simple answers.

Why do people choose one brand over another? Why does one story stay with us for years while another is forgotten by tomorrow? Why can two people look at the same data and reach completely different conclusions?

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Those questions have shaped almost everything I've done.

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I studied Computer Science because I wanted to understand how things work. Later, I earned a Master's in Creative Advertising because I became just as interested in why people work the way they do. Somewhere in between, I discovered that data tells stories too.

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Today, I work across data analytics, campaign strategy, and writing. They might seem like different worlds, but to me they're connected by the same curiosity. I'm always trying to understand people a little better than I did yesterday.

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Outside of work, you'll usually find me watching an overly ambitious K-drama, reading, getting lost in anime, or chasing another idea that probably started with the words, "What if...?"

 

This portfolio is simply a collection of those questions and where they've led me.

 

Welcome.